Resources and insights
Data, research and guides for anyone who wants to understand crowdfunding, or launch a campaign of their own.
Data and research
Crowdfunding in numbers: the world, Europe and Italy
How big is crowdfunding, year by year and country by country: reward, donation, equity and lending, from the original sources. Updated for 2026.
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Data and research
Reward-based crowdfunding in numbers
Kickstarter, Indiegogo, Ulule and the rest: how big reward crowdfunding is, how many campaigns succeed and how much they really raise.
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Guide
What is crowdfunding and how does it work: the complete guide
What crowdfunding is, how it works step by step, the four types, who can use it, the rules in Europe and where to start.
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Guide
How much does a crowdfunding campaign cost: fees, VAT, shipping
Every cost of a crowdfunding campaign in Europe, with 2026 figures: platform and card fees, rewards, shipping, VAT and EU rules. With a worked example.
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Guide
How to choose the rewards for a crowdfunding campaign
How many tiers, what price, which rewards to offer, early birds, limited quantities and delivery: how to build your rewards, backed by research data.
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Guide
How to write a crowdfunding campaign page
What the page must say, how to write the story, why video matters, how to set the target and use updates: with data from the research.
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Guide
The launch plan for a crowdfunding campaign: the 30 days before and the first 48 hours
What to do in the month before launch, in the first 48 hours and in the weeks after: a practical timetable, with research on the first days.
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Guide
Promoting a crowdfunding campaign with social media and email
Where backers come from, why email beats social media, what shares really do, press and communities: how to get your campaign noticed.
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Guide
All or nothing or keep it all: which crowdfunding model to choose
What happens if you miss your goal: how the two models work, who uses them, what the research says and how to choose the right one for your project.
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Guide
Crowdfunding for nonprofits, sports clubs, culture and local communities
Ten successful community campaigns from Italy, what they teach, rewards that work for nonprofits and clubs, and councils that match funds.
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